The opposite For reports, Google is not delaying updates of its iOS apps as it does not want to comply with what Apple announced recently App Store Privacy Stickers Policy. The new policy, part of the company’s larger privacy push, requires developers to disclose how they collect data from App Store users and use them to track them. TechCrunch confirmed Google is not taking a stand against the tags. In fact, it gears up to roll out privacy stickers across its large iOS app catalog as early as this week or the next day.
TechCrunch looked at the situation with Google Apps after story by Fast company Today it speculated that Google’s slowdown in releasing iOS app updates may be due to its unwillingness to be transparent about the data it collects from its users. The report stated that “Not even one” Google apps have been updated since December 7, 2020 – by chance, just a day ago New privacy naming requirements from Apple Came into effect on the App Store.
He went on to point out that the timeframe from late November to early December when many of Google’s iOS apps were updated was another indication that Google was trying to squeeze in some recent updates before the deadline for naming app privacy.
However, there are some problems with speculation.
For starters, Google already updated a couple of its apps after the deadline – but those updates didn’t include privacy stickers.
Google Slides, the slideshow app and one of Google’s most important productivity apps, was updated on December 14, 2020. Google Socratic, the homework assistant and free app number 7 in the education category, was updated on December 15th (We verified this data with the help of Sensor Tower, as Google’s catalog for iOS approaches 100 iPhone apps!)
While it may seem that Google is avoiding Apple’s new rules, we must also be careful about reading too much into the timing of the update. The slowdown in app updates for December is by no means unusual and it is not unusual for app changes to be released to the public in the weeks leading up to Christmas and New Year because the Apple App Store itself shuts down during the holidays. This year, the App Store closed from December 23 until December 27, 2020 for an annual holiday.
And like other big companies, Google started freezing codes in late December through early January, so as not to cause major problems with its products and services over the holidays when employees go out.
And Google is not the only major app publisher that has delayed the immediate adoption of app privacy stickers. Amazon and Pinterest haven’t been updated with privacy stickers yet at the time of writing, for example.
Of course, none of this means that the app’s privacy labels are not a concern for Google, since its primary activity is advertising. In fact, they are taken very seriously – executives attend meetings to discuss this kind of thing.
Apple appears to have given Google some leeway on this issue, as it allowed Google apps to update after the deadline without providing privacy naming information. (That probably wouldn’t make the younger developers happy that worked to comply with the deadline, however.)
After reaching the comment, a Google spokesperson confirmed that the company has a plan to add privacy stickers across its catalog of apps. They also confirmed that the posters are expected to start rolling out as soon as this week or next week, although the exact date is not yet available.
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